1. In this picture Arnold's muscles are the main focus; he's flexing and not much else. He looks very tough and strong. His face looks like he's saying he will beat up anybody who looks at him wrong and his body language says he has the power to do so and the scar on his face is saying it wouldn't be the first time.
2. This magazine cover would not make me want to pick it up and read it. I wouldn't feel like this applies to me. This picture makes me feel like it's all going to be macho-guy workouts and protein shakes. I would recognize him as a movie actor (at the time.)
3. Seeing this now reminds me of when Arnold was nothing but an action movie star from another country. The first thought that came to me was "The Terminator" and "I'll be back." I believe the magazine is playing on this popularity and opinion of Arnold. The magazine wants you to think that if you do what they say, you will be as big and strong as Arnold.
4. The aspect of Arnold's life expressed here is that of fitness. The magazine is focusing on his muscles and athletic ability and not much else. The magazine wants you to pick it up because it's someone we already know to be really fit and want to be as strong as him.
1. Here Arnold looks very responsible and reliable. He is in a suit and tie and looking very respectable and professional. His body language and face looks like he's saying you can count on him.
2. This picture makes me feel like Arnold is a poltician. At this time he was running for Governor of California and looks the part. He looks as if he has left the old days behind him and he's ready to run a state.
3. The magazine is covering up his mucsles, the very thing that made him famous. They don't want you to see Arnold as the Terminator but as a governor. He is also smiling in this picture, seeming very approachable.
4. The aspect of Arnold's life depicted in this magazine cover is his professionality. The magazine wants you to see Arnold in a suit and a smile and not judge him by his fame for acting, but as a future governor.
These two magazine covers couldn't be any more different. I assumed the muscle & fitness one was years before the other, not just one month. As I stated above, Arnold's body language in each picture is conveying very different thoughts and ideas. Muscle & Fitness wants you to see his strongness and think that if you do what thr magazine says, you can be as big and strong as Arnold. Esquire doesn't want you to see the terminator in their magazine cover but a politican running for governor.
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